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Hey! I'm Serena Alfaro

Helping regular people turn ideas into digital offers, one step at a time.

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✌️ What I'm Closing, What I'm Creating, and What Matters Now

Hey Reader, First—thank you. After my last email, not only did I get the kindest messages back (you know who you are 💛), but I also gained several new subscribers, which means we're almost at 100 people on this list! That number might feel small to some, but to me? It’s a reminder that showing up—even after a long pause—is always worth it. Over the last few weeks, I’ve been thinking about just how much has changed in the last five years. When I started my jewelry brand, Nueva Luxe, I had no...

A seagull standing on a rock near the ocean

Hey Reader, It's been a minute, and I know it. But in my defense—I had a baby! I know, not the best excuse for disappearing, but let me tell you, life has been a wild adjustment. Just the other day, I missed a phone call while putting my daughter to sleep and got a paragraph-long message about how I’m terrible at keeping in touch and probably ignored the call on purpose. Ouch. It’s hard not to take things personally, especially when they feel personal. But the truth is, nothing about this...

Hey Reader, Where have I been?: In my last email, I said I was back. I was back from Europe, but then I disappeared again. I owe you a massive apology for my radio silence. Life has been a rollercoaster lately, and I'm here to explain what's been up. I have exciting news to share – I'm going to be a mom! Baby is on the way, due in February, and I'm on cloud nine. Truthfully, I'm on the couch. It's a whole new adventure, and the countdown has officially begun. Over the past few months, I've...

person jumping on big rock under gray and white sky during daytime

Hey Reader, Where have I been?: Well, I was in Europe for a few weeks. Then I visited my brother and his wife in Montana since they had a new baby while I was abroad. Then, I was exhausted! More tired than I'd ever been from traveling. It was nice to get away, eat a bunch, and drink a million coffees a day! Here's Michelangelo's David! Quote of the Week: A ship harbor is safe, but that is not what ships are built for. - John A. Shedd What I'm Enjoying: Some of you already know this, but I've...

person jumping on big rock under gray and white sky during daytime

Hey Reader, Quote of the Week: My why went something like this: I do not want another person to tell me what to do, when to do it, or how to do it—ever again. That’s it. That was my why. - Amy Porterfield, Two Weeks Notice What I’m Enjoying: All the new AI software integrations, there are too many to name, but based on my most recent experimentation, I'm enjoying Gemma. It helps you make documents, presentations, and webpages all with assistance of AI! In SECONDS, SERIOUSLY. You can try it...

person jumping on big rock under gray and white sky during daytime

Hey Reader, Quote of the Week: "When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you." - Simon Sinek, Start With Why What I’m Enjoying: The AI integration in Notion. If you're unfamiliar with Notion, it's a productivity app that allows you to create databases, calendars, wikis, tasks, and more. I've used it repeatedly on and off over the past few years because of commitment issues. But I love the new AI...

Hey Reader, I’ve been playing with different format ideas for the newsletter because i don’t want it to be dry and boring, but I always want you to get some good out of it, no matter what industry you’re in! Quote of the Week: "Debt is one of The Man's great tools for keeping people of color oppressed." What I’m Enjoying: Dimensional, a personality app I've been having a lot of fun exploring. Download it, and we can compare results! I love personality tests, even if they’re not entirely...

Hey Reader, I hope you're all doing well and making progress on your goals. I have some exciting news to share with you all. Firstly, I recently had the pleasure of being interviewed by the amazing folks at Go Solo. We talked about my journey as a solo entrepreneur and how I started my business, Nueva Luxe. If you're interested in checking it out, you can find the interview here: https://gosolo.subkit.com/nueva-luxe/. Secondly, I have some fantastic news! I finally finished creating my online...

Hey Reader, Are you tired of blending in with the crowd in the creative industry? Are you ready to make a lasting impression and be unforgettable? Well, you’re in luck because today we’re talking about the power of a strong personal brand. First things first, let’s define what a personal brand is. It’s not just about your logo or business card, it’s about the way you present yourself and your business to the world. It’s about the image you project and the message you convey. It’s about being...

Hey Reader, As we approach the end of the year, it's a great time to reflect on the past 12 months and think about what we've accomplished and what we'd like to work on in the coming year. Taking the time to do this can be incredibly valuable for personal and professional development and help us set meaningful goals that will help us grow and improve. One tool that can be helpful for this process is Year Compass (yearcompass.com). Year Compass is a free online tool that guides you through a...