Hey Reader,

Quote of the Week:

What I’m Enjoying: All the new AI software integrations, there are too many to name, but based on my most recent experimentation, I'm enjoying Gemma. It helps you make documents, presentations, and webpages all with assistance of AI! In SECONDS, SERIOUSLY.

You can try it out here. 🤖

Boast of the Week: My friend, Mireya recently opened her beautiful new chiropractic & wellness practice in Long Beach. You should check it out here or in Instagram. 👩🏻‍⚕️

Entrepreneurship Topic: Mistakes & Personal Branding (AGAIN, but this time with a worksheet)

I made a HUGE mistake besides the parking ticket I got this morning! 🧾

I created a free download and uploaded the wrong document. 😱

Guess what happened?

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...drumroll please...

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Nothing. Nobody said anything and more than 15 people downloaded it before I caught the mistake. 🙃

I created 2 PDFs and one was fillable, the other was not.

I uploaded the non-fillable PDF. If you want the FILLABLE WORKSHEET about 7 steps to build your personal brand, you can grab it here. It's the right version this time. 💖

​7 Steps to Building Your Personal Brand (Worksheet by Serena Alfaro).pdf​

Are you wondering what the fuss is all about building a personal brand in 2023? In this post, I explain why it’s important and provide you with some tips on how to get started.

Here’s what's covered:

• The Importance of Building Your Personal Brand in 2023
• What is a Personal Brand?
  • Your Reputation, Perception and Unique Qualities
• Why Should I Care About Building a Personal Brand?
• Why Is It Important To Have an Online Presence in 2023?

Your personal brand is your unique set of skills, experiences, and attributes that make up who you are as an individual. It’s how you want to be perceived by others and what makes up who you are as a person. Having a strong personal brand is crucial to standing out from the competition and making a lasting impression on employers and clients.

When it comes to building a personal brand, having an online presence is essential in 2023. This includes your website, social media profiles, and other online activities that represent who you are professionally or personally (or both).

In summary, building your personal brand is crucial to your success in 2023. Take some time to think about what makes you unique, and start sharing that with others through your personal brand.

Stay tuned for more tips and tricks on building your personal brand.

Thanks for being here!

xoxo

Serena

P.S. Here’s a quick summary:

• Your personal brand is your unique set of skills, experiences, and attributes that make up who you are as an individual.
• Having a strong personal brand is crucial to standing out from the competition and making a lasting impression on employers and clients.
• Having an online presence is essential in 2023, including your website, social media profiles, and other online activities that represent who you are professionally or personally (or both).
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